Billboard size display backdrops

Retail window

Stage backdrop

Event display

Film set

The Fabx Display System does Backdrops of all sizes and shapes. Super slimline double sided backdrops elegantly tensioned with the unique spring loaded self tensioners built into the support structure are routine with the system. The display can be stand alone or wall mounted. The fabric skin is light weight, and seamless along its entire length. Skins are interchangeable and can be applied and removed in minutes. Structures are erected tools free and are stored in custom made bags. Transport and storage is simple with the robust flat pack system.

Typical applications include:
• Retail Window displays
• Film set back drops
• Exhibitions
• Event backdrops
• Stage backdrops

Posted 37 weeks ago

Back to Basics

Is it Just me? Do you feel that we sometimes over complicate and over think social media marketing? Is it not all about sticking to sound basics that are universal? Listening over talking, targeted meaningful interactions over collecting numbers and making a real contribution over self seeking communications whose purpose is only to get attention. Do you feel that we sometimes neglect the basics?

Posted 43 weeks ago

Film Backdrop

Magic happens when your customers stretch you. The film industry needed a quick to erect backdrop that could be changed quickly as studio space is always limited. A non reflective graphic that can be easily stored. Studios invariably have multiple sessions in production simultaneously. The backdrop can be changed in minutes to shoot a totally different show. Well done to 3D Cape for spotting this hand in glove application for the FabX Display System.

Posted 43 weeks ago



Ok, so the subject line is a little misleading! But here are some perspectives that can help.

Whatever commercial enterprise you are engaged in, the primary objective is to get others to use what you have on offer. So how do you introduce people to what you have, in a way that will persuade them to make the purchase?

If the success of reaching the objective was just based on an introduction and not a persuasive introduction, then the entire process would be very simple. The real problem is the persuasive part of the equation. Most of us are good at introducing what we have on offer. We also now know that knowing about the availability of anything is very seldom a motivator for anyone to make a purchase. Knowing what will persuade any individual is a far more complex problem. Research has revealed and it is now well understood that we are wired to make purchasing decisions emotionally, and then justify our decision on a rational basis. This leads to an incorrect but very common perspective that buying decisions are made rationally. Common examples are making purchases that are wholly impractical, but are made to project a certain social image. A motor vehicle is sometimes bought on the basis of its colour only.

So let’s focus in on the complexity, we need to be relating to people to address irrational emotive reasons for buying. The further complexity is the infinite variety and diversity of these individual emotive drivers. There are obviously certain emotive commonalities that we can be mindful of in our communication with the introductions we make. The incredible influence that the Hollywood film industry had on the world, is all the evidence we need of emotional commonalities. The entire world is able to relate emotionally to the films in spite of the huge cultural and language differences that exist. Arguably the easiest boxes to tick in making a persuasive introduction, are the ones that use duplicate-able means of communication that can be applied to many people efficiently. Traditional print and TV communications are good examples of this. The less traditional, but now common-place social media marketing tools, have provided a vehicle for communicating on a more personal level with efficiency to a large audience. As this is a relatively new theatre of operations, commerce is scrambling to gain insight and knowledge on how to best use it and what to expect of it. One thing we do know is that it is a very important part of how we live, laugh and love today; and cannot be ignored in our quest for making a persuasive introduction of what we have to offer.

The problem is that once we have engaged using more traditional and social media platforms, we still have some boxes to tick before we can be reasonably confident that we will succeeded in making a persuasive introduction.  Some of these include establishing:

·         what the pain is that you are likely to be able to assist with

·         a trust relationship both personally and with the company you represent

·         what the pain they would continue to have in not purchasing our solution

·         whether they have the funds available

·         whether they are prepared to buy value

·         whether we are dealing with the only decision maker

·         whether the solution you have is acceptable to them

It is clear to see that all of these boxes are deal breakers in the buying decision, and none of them can be ticked unless we can make a far more intimate persuasive introduction of what we do, than is possible by either traditional media or social media, irrespective of how interactive they are. Add to this the further complexity of upwards of 80% of our interpersonal communication is based on nonverbal aspects such as body language and voice intonation, and the vital importance of face time in persuasive introductions emerges.

The unavoidable face time is however fraught with complexity and is resource hungry in terms of both cost and qualified personnel. Finding the right face, getting to be in front of that face, and having the skill to build a meaningful relationship and applying all the psychology to be successful in making a persuasive introduction is complex, and very difficult to regulate and systemise due to the many variables involved.

Before you head for the nearest cliff or overdose on your antidepressants, there are some significant things we can do to tip the odds back in our favour. Doing a bit of internet research will quickly reveal some of the most important pillars that support being able to make a persuasive introduction. Some of these pillars include:

·         Persuasion interventions have to be built around an understanding of individual emotive buying decisions. Keep asking questions until the often underlying motivators are understood.

·         Relationships have to be established around collaborative solutions. Asking questions will lead to discovering if there is pain and whether you have a solution for helping with the pain.

·         There are many nuances in communication that requires you to be face to face to be able to read the 80% nonverbal portion of the communication.  The importance of a meeting with the correct decision maker cannot be overemphasized.

The fact that you are reading this post shows that there is already a healthy appreciation for acquiring an understanding of what is important in making a persuasive introduction, unless you were duped by the sensational headline of course.  Now that you know how and what, you simply need to apply it! ………..Obviously this is the understatement of the century and probably longer. A clear perspective, simple duplicate-able sales methodology, and a well-managed CRM platform providing feedback that enables us to duplicate successes and eliminate failures is however an excellent start. Publications and on-line blogs such as Dave Kurlan’s Base-line Selling is an excellent place to start.

Before I leave this with a lot of theory and musings without providing at least one really practical and implementable strategy, let me offer the following:

Identify where there is a collection of your customers or potential customers at a single time and venue. This could be at a trade show, mall or even the local taxi rank. By giving yourself the opportunity for face time with a large number of them at a time, you reduce the complexities of cost and effort associated with planned meetings. A well planned program that will get their attention and then interact with them, involving as many or the senses as possible. This will provide the most effective opportunity to make a persuasive introduction to what you are offering. An easy to erect portable display that provides a base, presents your brand professionally and houses all the functional elements for your initiative is essential. A huge task in itself, but one we specialise in and can help you with. I will be happy to share with you some of the significant success stories using this truly powerful tool.

Traditional communication as well as social media platforms all provide parts of the puzzle, but at some point you are going to have to make a persuasive introduction, and any introduction which is not based on building a relationship with collaborative interaction on a meaningful personal, emotive level, is simply highly ineffective in making a persuasive introduction. One last parting shot: Less, properly done, is always more effective than covering more without applying the detail that is necessary for likely success.

Posted 43 weeks ago
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